More Musings on this Blog's Purpose and Objective

Been a couple of days since I started this blog and I’ve found myself musing as to what it should be about, what it shouldn’t include and its overall objectives. After consideration I’ve decided this blog is about the web. Why? Well, the (deliberately simplified) assumption is that readership and advertising revenues for printed products such as magazines and newspapers are falling because today’s audience prefers the web. If that’s the case, then today’s print-orientated publishing businesses will have to change to web-centric publishing businesses and if true then the obvious question is “how will they make money?" Actually, the question is bigger than that - can traditional print publishers fully replace lost print revenues by publishing their content on the web?
We’ll keep this blog’s purpose to answering these questions – we won’t worry ourselves with the future of traditional media (print, paper, etc.) nor will we concern ourselves with other electronic media such as mobile phones, electronic readers, etc.
The blog’s overall objective? Simply, it’s to explore and answer the question “can traditional print publishers fully replace lost print revenues by publishing their content on the web”. We’ll do this by looking at, and commenting on, ideas and actions from publishers and commentators whilst at the same time we’ll take a look at technologies that might help us publishing dinosaurs make acceptable (or should that be tolerable?) revenues from the web.