Been a couple of days since I started this blog and I’ve found myself musing as to what it should be about, what it shouldn’t include and its overall objectives. After consideration I’ve decided this blog is about the web. Why? Well, the (deliberately simplified) assumption is that readership and advertising revenues for printed products such as magazines and newspapers are falling because today’s audience prefers the web. If that’s the case, then today’s print-orientated publishing businesses will have to change to web-centric publishing businesses and if true then the obvious question is “how will they make money?" Actually, the question is bigger than that - can traditional print publishers fully replace lost print revenues by publishing their content on the web?
We’ll keep this blog’s purpose to answering these questions – we won’t worry ourselves with the future of traditional media (print, paper, etc.) nor will we concern ourselves with other electronic media such as mobile phones, electronic readers, etc.
The blog’s overall objective? Simply, it’s to explore and answer the question “can traditional print publishers fully replace lost print revenues by publishing their content on the web”. We’ll do this by looking at, and commenting on, ideas and actions from publishers and commentators whilst at the same time we’ll take a look at technologies that might help us publishing dinosaurs make acceptable (or should that be tolerable?) revenues from the web.
Sunday, 29 June 2008
Friday, 27 June 2008
Objective of this blog
Greetings fellow Publishing Dinosaurs.
Well, here we go. My first blog and I start with a great feeling of trepidation. Ah but what the hell; let’s see where it takes us.
This blog is for the benefit of traditional UK publishers – i.e. UK magazine and newspaper publishers who have customarily made their money from publishing regular printed products.
The blog’s sole objective is to answer a burning question – “can traditional UK publishers make considerable money by putting their content on the web?”
It’s a big question because it might decide the future success (or not) of traditional UK publishers.
I hope you will help me to answer this question.
I was at a Digital Asset Management (DAM) conference in London last Thursday/Friday and met an interesting gentlemen by the name of David Cushman. It's David who gave me the inspiration to publish this blog and so to start things off what better than a link to the presentation he gave at the conference. Interesting and food for thought for us Publishing Dinosaurs. Enjoy.
Well, here we go. My first blog and I start with a great feeling of trepidation. Ah but what the hell; let’s see where it takes us.
This blog is for the benefit of traditional UK publishers – i.e. UK magazine and newspaper publishers who have customarily made their money from publishing regular printed products.
The blog’s sole objective is to answer a burning question – “can traditional UK publishers make considerable money by putting their content on the web?”
It’s a big question because it might decide the future success (or not) of traditional UK publishers.
I hope you will help me to answer this question.
I was at a Digital Asset Management (DAM) conference in London last Thursday/Friday and met an interesting gentlemen by the name of David Cushman. It's David who gave me the inspiration to publish this blog and so to start things off what better than a link to the presentation he gave at the conference. Interesting and food for thought for us Publishing Dinosaurs. Enjoy.
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